Assistant Brand Manager

Ho Chi Minh - Marketing

About beGroup
 
beGroup is a rapidly growing and high-profile start-up in South East Asia. We are building an on-demand services technology platform for a variety of services ranging from ride-hailing, food delivery, logistics, grocery shopping, and digital payments. We aim to consolidate our position as the inclusive super app of choice by enabling individuals, businesses and our economy to thrive, while creatively moving the industry forward.
 
To sustain our impressive expansion, we have significant plans to build up our engineering teams across the region.
 
Working at beGroup
 
Would you like to work with a high-performing startup where your contribution is immediately visible and appreciated? beGroup has drawn people from several disciplines and domains from e-commerce, finance, payments, high-performance transaction systems and transportation platforms. Everyone is provided equal
opportunity to contribute to team growth and success, in an open and low friction culture that incentivizes camaraderie.
 
Initiative and drive to deliver for the business will be rewarded.
 
We offer competitive compensation and health plan, and a great working environment for you to excel. 

Brand Management

Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
Monitor and evaluate brand performance to recommend and execute appropriate ways to increase brand equity. Identifies solutions and make recommendations to improve effectiveness based on performance monitoring
Campaign Management:
Develop & manage marketing activities.
Work with Agencies to ensure effective & timely execution of marketing activities.
Cooperate with other functions (PR, Partnership, Finance…) to ensure effectiveness & timeliness of all marketing activities.
Monitors budget spend and provides timely communication to relevant stakeholders 

Data Analysis

Evaluate the performance of brand/services, consumer insights, market changes, competitors’ movements to quickly have reactions.
Market analysis base on intelligence data to evaluate the effectiveness of marketing activities as well as forecast market changes in mid/ long-term.
 
Qualifications

Strong knowledge and experience with Brand Building.
Strong Marketing Planning, decision making and Execution capability in a fast-paced technology or FMCG industry.
Independent, self-motivated with excellent interpersonal and communication skills.
Possess a Degree preferably in Business, Marketing or the equivalent with at least 4 years of relevant marketing experience.
Passion to growth and strong time management skill to work in a changeable environment, ability to manage workload and multiple projects.